What is our free photo model?
The free photo model for running events aims to improve the participant experience while offering valuable exposure to race directors. Participants get free, high-quality race photos that let them relive and share their accomplishments. In return, race directors see more engagement as participants share the event on social media, generating interest that can draw in future runners. This win-win situation boosts the event's profile and builds a stronger community, promoting loyalty and growth for years to come.
how does it work?
We bring together skilled photographers from our large network to capture every runner's success during your event. As they cross the finish line and achieve their goals, our photographers take stunning photos of these moments. After the race, we quickly upload the images to our tech partners, who tag and create an event gallery. To increase your event's visibility, we place your logo on each photo, ensuring it's seen everywhere. Participants receive their photos via email, making it easy for them to access their achievements. This smooth process enhances their experience and helps race directors boost their events and celebrate endurance.
We also encourage runners to share their photos on social media, showcasing their stories and promoting the event to a larger audience. When they tag our event, it helps build a lively online community, inspiring more people to participate in future races. By connecting individual stories, we create a strong platform for endurance sports that celebrates every runner and every race.
Who pays for all this?
We offer photography services based on a cost-per-runner model, so event organizers pay only for what they need. This makes it easy for everyone to access high-quality participant photos. We know budgets differ for each event, and we've tailored our services to meet any budget without sacrificing professionalism or quality. Whether it's a small 5K or a big marathon, we capture every runner's best moment, creating a great experience that helps your event grow each year.
Is there a way to offset the costs?
Photo sponsorships offer brands a chance to connect with the active running community and increase their visibility. By teaming up with endurance events, brands can create memorable moments through high-quality photos that participants will keep and share. These images reflect the race's energy and runners' emotions, linking sponsors to health and community spirit. As runners post their photos on social media, brands gain organic exposure, boosting awareness and loyalty among fitness fans.
In today's experience-driven world, photo sponsorships allow sponsors to stand out and build real connections with active audiences. Adding sponsor logos to event photos enhances brand visibility and provides a sustainable funding source for photography services. This approach gives sponsors more promotional reach while helping race directors manage photography costs, ensuring all key moments are captured beautifully without straining the event budget. With bold overlays, sponsor branding becomes a key part of the event's visual storytelling.